Google and Frommer’s to integrate for greater efforts in advertising

Google and Frommer's to integrate for greater efforts in advertising

John Wiley & Sons, the owner of the famous Frommer’s travel guidebooks, has announced the deal that Google Inc. purchased their Zagat guidebooks for $151 million, offering a review of nightclubs, restaurants, and hotels in the cities all over the globe.

According to a spokesperson from Google, the company is planning to incorporate the content of Frommer’s with Zagat sooner or later, but it would be primarily offering the ones with reviews of restaurants, hotels, and other sights all over the world on the web, holding the brand name of Frommer’s.

However, Wiley & Sons and Google Inc. did not . . . → Read More: Google and Frommer’s to integrate for greater efforts in advertising

Facebook Would Soon Close Its Online Deals Program

Facebook-Deals

Social networking site Facebook, after testing its online deals program for four months, has chosen to end the recently launched program, which were opened in five cities in Atlanta, Austin, Dallas, San Diego and San Francisco.

Facebook Deals begun in April providing tough fight to deals leaders like Groupon and LivingSocial.

Facebook said, “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks.”

Facebook added, “We think there is a lot of power in a social approach to driving people into local businesses.  We’ve learned . . . → Read More: Facebook Would Soon Close Its Online Deals Program