YouTube is making discussions on a $50 million equity investment in Vevo LLC, a music video service.
According to a source familiar with the setting, YouTube’s mother company, Google would be owning less than ten percent of Vevo. This gives Vevo an assessment of a minimum of $500 million. The discussion is still ongoing.
Moreover, the investment would be a probable part of a wider agreement in keeping the music videos of Vevo on YouTube.
Vevo, which was started in 2009, was formed by Sony Music Entertainment of Sony and Universal Music of Vivendi SA. Just last year, Google extended . . . → Read More: Google to invest in Vevo


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