Adobe – argues Michael Mace, Cera Technology CEO, was chiefly to blame for mobile Flash’s failure, having built itself into a corner from which they couldn’t escape once the mobile market began to take off.
“If you look for root causes of the Flash failure, I think they go back many years to a fundamental misreading of the mobile market, and to short-term revenue goals that were more important than long-term strategy at both Macromedia and Adobe,” Mace wrote.
In other words, Macromedia initially built the Flash market by giving away the player completely free. As that began establishing a Flash foothold on the consumer side of the equation, Macromedia did what so many other companies do with the oft-used strategy: It charged developers for access to the tools to create Flash content.
“The free Flash player eventually took on two roles on the web: it was the preferred way to create artistically-sophisticated web content, including an active subculture of online gaming, and it became one of the most popular ways to play video,” Mace wrote. “Flash reached a point of critical mass where most people felt they just had to have the player installed in their browser. ”
So where does the mobile market fit in? According to Mace, Macromedia started licensing a “Lite” version of the Flash Player to Japan’s NTT DoCoMo for the company’s iMode phones. But that put Adobe into a tricky predicament: It couldn’t offer the same Flash Lite to other manufacturers for free in an attempt to grow Flash adoption on mobile devices, lest it undercut its own deal. But other manufacturers weren’t interested in shelling out for Flash Lite.
Google Inc. is making a web-based music store to contest with Amazon.com Inc. and Apple Inc., although the company may open up the service with no legal rights to market songs from most of the greatest record labels, reported by people knowledgeable about the matter.
Zynga Inc., Online gaming company, has introduced a number of products aimed towards diversifying its company beyond Facebook and encouraging possible shareholders of their growth prospects in the flourishing social online games industry.
Adobe’s new update its Flash and Air – Flash version 11 and Air version 3.0 – are now available to download. With this new updates of the software, Adobe tied up the hardware acceleration into the programming which allows more robust applications. In these versions, Adobe now supports 3D gaming and Dolby Digital and DTS surround sound. Adobe confirmed that the latest version of Flash is capable of doing a thousand times faster rendering than the older version and that the developers should be able to make use of this power to develop more games that will rival console counterparts. The stage 3G technology feature allows developers to design apps that animate millions of objects, it can also handle extremely fast framerates.
Google has enhanced the iPhone application its own social network, Google+. The Google+ iPhone App now has features that are recently revealed on the social network website.
Facebook unveils another update again but as expected, users around the world is again complaining about the new features. These changes are intended to make it easier to see updates from connections in the world’s most popular social network.
Android Honeycomb developers are starting to plan for their new update, the Ice Cream Sandwich. Google helped them by showing how to update applications to work on phones.
The world’s popular networking site, Facebook, has announced another feature that is hitting the block again – it’s the “Subscribe” button. Facebook users can now decide and fully control what they want to see in their news feeds and follow easily to the users who are not their friends on the network.
A protest sparked because users of Hotmail experienced problems accessing their accounts Thursday night. Complaints did not stop until service is restored.
Twitter Announces 100 Million Users
Twitter, the most popular microblogging social network boasts that it now generates more than 5 billion posts or popularly known as “tweets” each month, the site also gets 400 million unique visits each month and claims that half of the active users are using their mobile phones to tweet.
Illustrating Twitter’s growth, the company mentioned some politicians, celebrities, and sport icons that use the service. Twitter also revealed that 40 percent of the British MP’s are using twitter, together with 35 of the Britain’s police forces and 396 British Olympic players. Even the TV networks, radios, and online media is there too.
In the past few weeks or even months, Twitter seems to be in the middle of every news. It includes Louise Mensch MP that complained of threats from hackers because she suggested shutting down of Twitter in times of unrest, also Jonathan Agnew, a cricket commentator also spoken about the abuse of from the Indian cricket fans during the summer’s test series.
On the other hand, police forces are also using Twitter to communicate better with the community that they are serving. Even farmers are on Twitter too, tweeting about the awareness of the problems in their industry.